Jennie's Story
Jennie Ross-King is mother of Alex. Alex was 19 years old when passed away after taking an unknown dose of MDMA whilst at a Music Festival in January 2019.
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Jennie’s daughter Alex, and 5 other young people where subject to a Coronial Inquiry into deaths at Music Festivals over a 5-month period. It was here that Jennie learnt how wide spread the use of illicit drugs (party drugs) is amongst young people and the dangers associated with the lack of knowledge and education surrounding its use and the role this played in Alex’s death.
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Jennie made a decision during the this time she would endeavour to make a difference for other families, someone else’s child and ensure absolutely everything is being done to prevent where possible someone taking an illicit drug/s but to also better inform those people who choose to use, by providing greater access to targeted accurate information and expert knowledge of how to reduce the harms that may arise to them if you choose to use illicit drugs.
The younger generation is faced with various challenges as they navigate through life with peer pressure, experimentation and discovering the right of passage. The social movement for the younger generation is fast moving and can provide confusion on what are the best options and avenues are to follow.
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Parents and carers find it difficult to keep aware of the current trends and issues faced by their children in school, work and within their social environment and how to have open, effective conversations. This extends even when they have moved out of home or begin to start their own families.
Jennie Ross-King recognised the need to establish ARK Insights Incorporated, a not-for-profit organisation based in NSW dedicated to sourcing and sharing clear, credible information on a range of topics that impact the younger generation, from drugs and alcohol, relationships and physical/mental health.
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We aim to reduce the stigma that surrounds young people by increasing community knowledge and to enable open, healthy conversations between families and friends with the aim to prevent and minimise harm. ARK Insights is funded by donations from benefactors, friends, public and corporate sponsors.
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In loving memory of Alexandra Ross-King xxx
Our Team so far...
Our Vision
ARK Insights aims to raise awareness and reduce the stigma of drugs and alcohol use in young people by providing parents, young people and the community with a safe, credible and non-judgemental place to source credible information and resources, to better facilitate authentic, livesaving conversations with your loved ones.